From the Land of Duh! comes this revelation -- Activision's CEO Bobby Kotick believes the PS3 and Xbox 360 must be priced at $199 within the next two years in order to obtain mass appeal. He told Reuters he believes the Wii has set a "standard of expectation" and that consumers notice price over tech specs. He goes on to say that "all will need to be at that $199 price point" in the next two years and that the Wii will likely drop to $129 within a "few years."
I don't know if he's right about consumers noticing price over specs since over 16 million consumers have chosen the Xbox 360 and PlayStation 3 over the cheaper and less powerful Wii. That kind of thinking probably holds true for some of the people (non-gamers) Nintendo is trying to attract with the Wii, like the geriatric set and soccer moms who don't know anything about consoles except for price. But his other speculations are about as bold as 'predicting' that the Earth is round. Of course the Wii will drop to (around) $129 within a "few years" - whatever that means. And while it is likely the Xbox 360 Core could hit $199 within the next year, I seriously doubt Sony will be dropping the PS3 to those pricing levels anytime soon.
