Showing posts with label GTA. Show all posts
Showing posts with label GTA. Show all posts

Friday, March 30, 2007

Take-Two's CEO and board ousted by shareholders


In a widely expected outcome, during the Take-Two Interactive shareholders meeting a group of investors led by Oppenheimer Funds elected to remove CEO Paul Eibeler and establish a new board of directors. After a spate of PR snafus, internal and external investigations and the infamous Grand Theft Auto 3 "Hot Coffee" scandal, the company's investors had clearly had enough, electing Strauss Zelnick as chairman and instituted Ben Feder, an associate of Zelnick's, as interim CEO. "This is not going to be an easy task," said Zelnick. "But I think, and Ben thinks, that there's an awful lot of good stuff going on at Take-Two."


Reaction in the investment community was positive, though analysts noted the company's turnaround will take a concerted effort. "While the incoming board possesses a wealth of media experience, it faces a number of serious obstacles to a turnaround," Bear Stearns analyst Edward Urban wrote in a client note. Urban said the company might endure "a long and difficult transition." Shares rose four percent, to $21.94 in premarket Nasdaq trading.


Hopefully this move will set Take-Two down the path to regaining some stability so they can focus on what they do best, which is making kick-ass games!


For more, read the full report from The New York Times.

Saturday, March 24, 2007

Gamer Demographic Growing Up

This ad for HSBC demonstrates how the gamer demographic is growing up and gaining respect from advertisers. Unlike the "GTA" Coke ad and several other game related ads, this isn't a soft drink company or other "kiddie" related product. This ad is from a major financial institution and such companies don't spend money for ads unless they they are confident those ads will reach prospective customers.

It's a really good commercial too!