Showing posts with label UK price drop. Show all posts
Showing posts with label UK price drop. Show all posts

Thursday, April 05, 2007

PS3 gets (emergency?) price cut from UK retailer

It's only been two weeks since the PlayStation 3's launch, and UK retailer Play.com has already given the system a price cut of around $50. Sweetening the deal is the inclusion of a free HDMI cable and a Blu-ray copy of Adam Sandler comedy, Click, all for £399.99, which is £25 less than the current MSRP for the console.

Normally, I would just think this was a promotion by Play.com to increase traffic or move some excess stock, if not for a recent 82% UK PS3 sales drop reported by Chart-Track. The tracking group later made efforts to downplay the importance of the statistic, but this price cut seems to confirm its validity.

While not necessarily a harbinger of doom for the console's future in the UK, it's at least a good deal for our oft-snubbed friends in the UK; though, at nearly $800, it's a veritable gouging compared to what US consumers pay for the thing.