Thursday, November 29, 2007

Gamespot fires reviewer Jeff Gerstmann to appease Eidos


Today is a sad day for gaming journalism. Game sites and magazines struggle daily to gain acceptance from the general public as legitimate sources of journalism, and this one is no exception. While GameJonez is a small fish (at present) swimming in a very large pond, we always strive to bring you news from the gaming industry in an honest and ethical manner. Unfortunately, it seems Gamespot does not share these values.

According to a report from Primotech, Gamespot fired Editorial Director Jeff Gerstmann, one of their best game reviewers, after he wrote a negative review of the game Kane and Lynch: Dead Men. Kane and Lynch is the latest release from game developer Eidos, who also happens to be a huge source of advertising revenue for Gamespot. Primotech alleges that Gerstmann was fired as a direct result of pressure from Eidos after he gave the game a 6.0 out of 10. In comparison, Metacritic gives the game an average score of 68 out of 100. Our metareview of the game suggested it should have been given more time in the oven before being served to the gaming public.

Eidos is heavily advertising Kane and Lynch this week on Gamespot, including interactive flash banners.

The latest Penny-Arcade comic features a brief overview of this controversy. However, because the comic isn’t scheduled to ‘go live’ until tomorrow, commentary from either Gabe or Tycho is currently unavailable.

Gerstmann was with Gamespot since 1996 and was largely responsible for their success. As Primotech points out in their story, it is possible that other factors contributed to his dismissal in addition to the review, although this is completely unsubstantiated at the present. While they stand behind their information and their source, no official announcement has been made by Gerstmann or Gamespot. We trust they wouldn't run with this story without solid information. Expect more details to emerge online in the next 24 hours.

In the meantime, if this all holds up as true, it is a chilling turn of events that could have far-reaching effects across the business of game journalism. How credible do gaming outlets appear if the opinions expressed in 'reviews' of games are dictated by advertisers who also make the games?

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