Thursday, April 23, 2009
PS3 losing UK race vs Xbox 360
Slow and steady wins the race, right? Sony hopes so, as the PS3 continues to struggle in the UK.
According to UK retailer Game, Nintendo's Wii remains number one in terms of console sales with 4.9 million units sold. The Xbox 360 is a strong second, having moved 3.2 million units, while Sony continues to pull up the rear with 1.9 million PS3's sold in the UK since it's release a little more than two years ago.
Those numbers absolutely pale in comparison with those of Nintendo's DS. The big "N" continues to print money with the touch screen sensation, having sold a staggering 8.8 million units.
The PS2 is still alive and kicking in the UK as well, having just passed the 10 million mark in the UK.
These numbers lend credence to Microsoft's declarations earlier this week that they intend to once again turn their strategic focus to Europe, following up on an earlier UK push back in 2007. Microsoft this week declared victory over the PS3 in the U.S. and said it was time to focus resources and regionally targeted marketing strategies in an effort to essentially end the battle for the UK market.
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